RESPONSES REGARDING COMMUNITY AMENITIES, BY INCOME BRACKET* Respondents with annual household incomes above $75,000 were more likely than those with lower incomes to say that rooftop amenity space is a very high priority . They also expected considerably larger premiums than other respondents for pools, reserved parking, and valet parking.
Top 5 Very High Priority Percentage Top 5 Average Rent Premium
Percent of Respondents Assigning a Very High Priority
Average Rent Premium
Less than $40,000
$40,001 - $75,000
More than $75,000
Less than $40,000
$40,001 - $75,000
More than $75,000
ALL
ALL
Secured Community Access Pool
$50 $74 $51 $56 $46 $47 $36 $49 $61 $48 $50 $59 $41 $53 $53 $42 $54 $39 $37 $54 $50 $48 $36 $63 $39 $62 $67 $66 $70
$48 $52 $59 $36 $46 $39 $45 $51 $43 $46 $53 $53 $34 $46 $44 $40 $44 $38 $35 $46 $38 $41 $31 $52 $35 $47 $52 $53 $58
$53 $60 $45 $51 $43 $44 $31 $48 $55 $43 $47 $56 $40 $52 $50 $37 $52 $38 $37 $51 $44 $47 $34 $62 $39 $55 $60 $59 $66
$50 $67 $56 $60 $49 $51 $36 $53 $68 $50 $54 $63 $44 $58 $57 $45 $60 $41 $39 $60 $56 $52 $37 $83 $42 $73 $73 $76 $77
4% 4% 8% 7% 6% 7% 8% 9% 8% 9% 11% 7% 10% 11% 12% 13% 16% 15% 15% 18% 18% 21% 23% 27% 32% 31% 33% 44% 46%
3% 4% 5% 6% 7% 8% 7% 7% 9% 9% 8% 10% 8% 12% 12% 15% 12% 14% 18% 16% 18% 21% 24% 25% 28% 29% 30% 43% 42%
10% 10% 7% 12% 8% 11% 12% 16% 12% 13% 18% 16% 18% 19% 24% 21% 28% 27% 27% 38% 37%
11% 13% 14% 14% 15% 17% 17% 19% 19% 22% 26% 27% 29% 32% 41% 44%
Reserved Parking Package Lockers Rooftop Amenity Space Recycling Program Sustainability / Green Certifications Community Dog Park Additional Storage Outside Unit Community Wi-Fi Valet Trash Service Clubhouse Barbecue Grills Outdoor Recreational Facilities Fitness Classes Pet-washing Station Concierge Services Playground Outdoor Kitchen Fitness Trainer Wi-Fi Café Secured Bike Storage Business Center Community Vegetable Garden Movie Theater Conference Room Car-charging Station Laundry Lockers Valet Parking
4% 5% 6% 7% 7% 8% 8% 8% 9% 9% 9% 9% 9%
4% 5% 5% 6% 9% 9% 7% 7%
BLOOM NINE ELMS London, UK
*Respondents’ household income brackets were determined based on their responses to the survey. Participants were asked to select the income bracket that contains their annual household income from a list of seven options: less than $25,000, $26,000-$40,000, $41,000-$50,000, $51,000-$74,000, $75,000- $100,000, $101,000-$150,000, and more than $150,000. During analysis, responses were consolidated into three brackets: less than $41,000, $41,000-$75,000, and more than $75,000.
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