Maintenance & Custodial Approach
Marketing Services
As a leading real estate owner and operator, Greystar has substantial experience with long-term university facility operations, maintenance, and asset management. Greystar has a comprehensive approach to cost-effective facility maintenance that allows us to initiate repairs when necessary and plan for improvement of the facilities within the existing capital funds reserves. Our approach includes quality staffing, online work-order planning/execution and loss prevention, and the highest standard of customer service. Greystar has substantial background in long-term capital improvement plans for university facilities. Greystar is committed to maintaining communities at an APPA Level 2 condition throughout the term of our partnership.
Greystar truly understands the evolving needs of our students within each individual collegiate experience. Our marketing teams partner with our property operations teams to implement strategies that drive performance goals. Located in more than 25 cities, more than 125 marketing experts deploy innovative, yet cost-effective marketing tools and resources to ensure our on-campus communities gain broad exposure, qualified traffic, and maximize leasing performance. We work with institutional marketing teams to understand brand standards to implement cohesive marketing strategies. The regional marketing team collaborates closely with our four strategic national marketing centers of excellence: Digital Marketing – This team transforms paid media strategy to improve performance and generate higher ROI through the use of media ads and preleasing/ renewal campaigns that drive brand awareness. Marketing Operations – Our operational experts support quick-turn needs and deliver innovation, insights, and property marketing support to the entire U.S. property management portfolio. Performance & Analytics – Our robust performance data and analytics strategists focus on data environments while enabling innovation and growth capabilities. Creative Services – Our full-service, internal agency team creates brands and campaigns that speak to our students in a meaningful way. This team supports consumer insights & strategic planning, branding & creative development, web development & content marketing, public relations, media buying and reporting & optimization.
Mississippi State University
Greystar.com
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